CV

Experience

2024-PRESENT

DIGITAL MARKETING STRATEGIST

WORDBANK

London

- Expanded responsibilities to include higher level strategic decision-making to optimize performance and drive growth
- Leveraging deepened technical expertise to consult on internal and external projects

2022-2024

INTERNATIONAL DIGITAL MARKETER

WORDBANK

London

- Leading SEO strategies for B2C and B2B (including SaaS) brands (e.g. improved traffic to clients’ product pages by +54% YoY, increased key events by +44% YoY)
- Delivering SEO workshops and training for clients and other stakeholders.
- Managing the organic social media marketing for our clients (e.g. increased social followers by over +100% YoY)
- Developing monthly, quarterly and yearly reports and competitor analysis (e.g. built over 12 reporting dashboards)
- Managing worldwide freelancers to deliver localised marketing campaigns
- Project and account management for clients such as: Greystar, adidas, UKG, Scandit, Ramsbury, Marqeta, Ferrari, British Council, CD Baby, Tosca Ltd, VIOOH

2021 - 2022

MARKETING EXECUTIVE

THE HUT GROUP - MYPROTEIN

Manchester

- Developed, managed and executed online marketing campaigns (e.g. Mental Health, Black Friday, Impact Week)
- Edited/Created assets and managed content scheduling across social and blog
- Recruited and managed influencers, affiliates and reps
- Organised events (photoshoots/dinners)

- Edited website content through the company's CMS (TP)

- Identified opportunities for offline campaigns

2019 - 2020

DIGITAL AND SOCIAL MEDIA INTERN

THE UNIVERSITY OF MANCHESTER

Manchester

- Grew Faculty's subscribers/followers base by 12-15% across each social media channel
- Delivered digital marketing and social media campaigns for the Faculty of Biology, Medicine and Health to help with the recruitment of students, showcasing university research and communicate with staff, students and stakeholders
- Created and edited content (text, photography, videos, emails)
- Organised and helped with recruitment and social responsibility events
- Created regular analytics reports for webpages and social media platforms

2018

WEB MARKETING INTERN

THE UNIVERSITY OF MANCHESTER

Manchester

- Assisted in the improvement of user experience on The University of Manchester webpages through optimising the content

- Audited over 1000 university-affiliated websites
- Created Google Analytics reports, website audit and social media competitor analysis

- Helped social media team in managing content on the main university channels

- Assisted the photographer during editorial photoshoots

2020 - 2021

DIGITAL MARKETING COORDINATOR

THE UNIVERSITY OF MANCHESTER

Manchester

- Managed the social media accounts
- Managed paid advertisements for courses and research
- Created/Edited content such as videos, photography and podcast
- Developed and presented analytics and insights reports for organic and paid content
- Trained colleagues in learning and development sessions (e.g. social media tutorials, video trainings)

- Continued with all other tasks I was performing in my previous role

Education

2018 - 2019

THE UNIVERSITY OF MANCHESTER

In 2019 I have graduated from my Master's degree with a Distinction.

Msc Marketing (Consumer Behaviour)

2015 - 2018

THE UNIVERSITY OF MANCHESTER

BA Management, Leadership and Leisure

In 2018, I have completed my undergraduate studies with a First Class degree in Management, Leadership and Leisure. My courses ranged from management studies, to marketing and economics and event planning and tourism.

Skills and Software