SOCIAL MEDIA MANAGEMENT
Organic & Paid Social
Over the past 5 years I've looked over several social media accounts for companies in different industries some with almost 70k followers. I have experience as a social media manager both in house as well as agency side.
Whilst my main area of expertise is organic social, I've also supported on paid social on various occasions. You can find an example of a large paid social campaign I ran as part of my role at The University of Manchester at the bottom of this page.
Organic Social Media
District Living Vienna
I'm running the Instagram and Facebook pages for District Living Vienna. I'm developing briefs for the monthly content calendar, developing reporting dashboards, having regular catch ups with the clients and organising occasional visits with freelancers to capture content.
Instagram - 1.5k+ followers
Facebook - 100+ followers
Canvas Living Germany
I'm running the Instagram and Facebook pages for Canvas Living Germany. I'm developing briefs for the monthly content calendar, developing reporting dashboards, having regular catch ups with the clients and organising occasional visits with freelancers to capture content.
Instagram - 300+ followers
Facebook - <100 followers
Oxbow
I'm currently in charge of managing Oxbow's Instagram page. I'm in charge of communicating with the client, community management, providing briefs for the client and our freelancers for content capture and post creation and providing monthly and quarterly reports.
Instagram - 700+ followers
Quayside Quarter
I managed Quayside Quarter's Instagram and Facebook pages for a year. During this time I increased the Instagram's page engagement by more than double and increased the page's social media following by over 40%.
Facebook - 100+ followers
Instagram - 900+ followers
Griffith Wood
As part of my work at Wordbank, I looked over the social media accounts for one of my clients. This included the Instagram and Facebook pages for a residential property based in Dublin.
Facebook - 100+ followers
Instagram - 700+ followers
Faculty of Biology, Medicine and Health at The University of Manchester
I managed the social media accounts for The Faculty of Biology, Medicine and Health for a couple of years.
I created, edited and published content across all platforms. I used tools such as Hootsuite to schedule content and native analytics to develop monthly social media reports.
Facebook - 16k followers
Instagram - 2k followers
Twitter - 9k followers
LinkedIn - 5k followers
Youtube - 4k subscribers
The University of Manchester
Whilst managing the Faculty's pages, I have also assisted colleagues from the central team in editing and creating content for the main university pages. I helped with community management and developing main campaigns.
Myprotein (Romania)
As a Marketing Executive for Myprotein Romania, I took over the Instagram page for the region.
I managed influencers and freelancers to create content that was in line with the brand, edited assets created by the central team and adapted them to the Romanian market.
Instagram - 66k followers
Paid Social: Cancer Futures Campaign
Project undertaken as part of The University of Manchester
At the beginning of 2021, I managed a cancer research paid social media campaign across multiple platforms (Twitter, LinkedIn, Facebook and Instagram). The campaign was targeted at audiences from across the globe (UK, US, Sri Lanka, India and more). I helped manage a budget worth thousands of pounds and developed a successful campaign with an average of 6% CTR (average CTR for science is 0.45%).
